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Apple Selects Mobility Radeon X1600 for the MacBook Pro

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15.01.2006 - Apple Selects Mobility Radeon X1600 for the MacBook Pro

MARKHAM, Ontario--(BUSINESS WIRE)--Jan. 13, 2006--ATI Technologies Inc. (TSX:ATY) (NASDAQ:ATYT) today announced Mobility Radeon X1600 graphics have been selected by Apple for the world's first MacBook Pro notebook based on PCI Express technology and powered by Intel's dual core engine. Backed by ATI's new Avivo technology for stunning video playback along with Mobility Radeon X1600's cutting-edge power management and lightning-fast graphics, the new Apple MacBook Pro provides long battery life without compromising performance.

"Since the transition to PCI Express began, ATI has captured the market on notebook designs. Apple's selection of ATI Mobility Radeon for the new PCI Express-based MacBook Pro is a testament to our commitment to maintaining this technology leadership," said Phil Eisler, Vice President and General Manager of ATI's Mobile and Chipset Business Units. "Mobility Radeon X1600 with Avivo technology gives users the superior graphics performance and visual quality they have come to expect from Apple."

Built using the cutting-edge 90 nanometer semiconductor fabrication process for the most advanced performance efficiency, Mobility Radeon X1600 with Avivo enables the MacBook Pro to deliver superior visual display quality and unprecedented graphics performance. Featuring PowerPlay 6.0, Mobility Radeon X1600 also provides the long battery life needed for a power- packed multimedia experience for users on-the-go.

ATI is the leading supplier of desktop and mobile graphics technology for the Apple platform, including retail boards and on-board systems. For more information about ATI's products for the Mac, please visit www.ati.com/products/mac.html.





News Source: ATI Press Release
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